My E-Marketing professor, introduced me to one of the best tools for optimizing a website. The marketing grader is user friendly and helps you understand what you are doing right and which sections need improvement.
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Search engine optimization (SEO) is a tool for making a website appear on the top of search engine results. For example, if your website appears on the top of a Google search engine it builds brand awareness and signals to the consumers that you are an industry leader.
Consider SOSTAC® your go to marketing tool for devising a marketing plan for your business. With SOSTAC®, you can be sure that you have addressed all the important elements for your business plan.
Designed by PR Smith in the 1990's, SOSTAC® is a simple and well structured model that will surely help any entrepreneur be on their way to building their marketing plan.
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