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One of the things I have learnt with my experience of designing my website is that there is a lot that doesn’t meet the eye. A lot of effort goes on behind the scenes to make a website successful. Therefore, I have come up with a few pointers for you to attract people to your website.



 
Search engine optimization (SEO) is a tool for making a website appear on the top of search engine results.  For example, if your website appears on the top of a Google search engine it builds brand awareness and signals to the consumers that you are an industry leader.