Search engine optimization (SEO) is a tool for making a website appear on the top of search engine results.  For example, if your website appears on the top of a Google search engine it builds brand awareness and signals to the consumers that you are an industry leader.

Consider SOSTAC® your go to marketing tool for devising a marketing plan for your business. With SOSTAC®, you can be sure that you have addressed all the important elements for your business plan. 
Designed by PR Smith in the 1990's, SOSTAC® is a simple and well structured model that will surely help any entrepreneur be on their way to building their marketing plan.