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One of the things I have learnt with my experience of designing my website is that there is a lot that doesn’t meet the eye. A lot of effort goes on behind the scenes to make a website successful. Therefore, I have come up with a few pointers for you to attract people to your website.



 
Search engine optimization (SEO) is a tool for making a website appear on the top of search engine results.  For example, if your website appears on the top of a Google search engine it builds brand awareness and signals to the consumers that you are an industry leader.



 
Consider SOSTAC® your go to marketing tool for devising a marketing plan for your business. With SOSTAC®, you can be sure that you have addressed all the important elements for your business plan. 
Designed by PR Smith in the 1990's, SOSTAC® is a simple and well structured model that will surely help any entrepreneur be on their way to building their marketing plan. 

 
Marketing is all about effective communication and connections with select target markets. Since the internet has now become a hub for conversations, internet marketing can no longer be ignored. In order to cater and reach out to today's tech savvy customer with minimal costs and maximum communication, internet marketing is a must. The video below explains the evolution of marketing.