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For one of my E-Marketing classes, we went over some useful tools for finding keywords for a website. These tools helped me understand how I can optimize my website so that it comes up in search engine results. Therefore, I wanted to blog about them so you can get in on them as well!


 
Search engine optimization (SEO) is a tool for making a website appear on the top of search engine results.  For example, if your website appears on the top of a Google search engine it builds brand awareness and signals to the consumers that you are an industry leader.