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My E-Marketing professor, introduced me to one of the best tools for optimizing a website.  The marketing grader is user friendly and helps you understand what you are doing right and which sections need improvement.


 
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For one of my E-Marketing classes, we went over some useful tools for finding keywords for a website. These tools helped me understand how I can optimize my website so that it comes up in search engine results. Therefore, I wanted to blog about them so you can get in on them as well!


 
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One of the things I have learnt with my experience of designing my website is that there is a lot that doesn’t meet the eye. A lot of effort goes on behind the scenes to make a website successful. Therefore, I have come up with a few pointers for you to attract people to your website.



 
Search engine optimization (SEO) is a tool for making a website appear on the top of search engine results.  For example, if your website appears on the top of a Google search engine it builds brand awareness and signals to the consumers that you are an industry leader.