Search engine optimization (SEO) is a tool for making a website appear on the top of search engine results.  For example, if your website appears on the top of a Google search engine it builds brand awareness and signals to the consumers that you are an industry leader.

The main objective of SEO is to get as much traffic to your website as possible and to have customers keep coming back to your website. When a website constantly has fresh and new information, SEO helps direct more traffic to the website and as a result can help a business increase its revenue. 

How Does SEO Work?
When using SEO to increase traffic to your website, keywords are very important. One of the most effective ways of maximizing the number of customers reach out to with SEO is by appearing on the top of search engine results with the help of high volume keywords such as  ‘hotels’ or ‘airfares’.  Using long tail keywords can also help reach the maximum number of customers. Long tail keywords are more specific and usually contain four or more words; for example ‘5 star luxury hotel in Madrid’. You can monitor the traffic generated by long tail keywords through your website analytics.

SEO is just one of the many strategies marketers use to build their web presence. One thing to remember is that SEO helps direct a large volume of traffic to your website and build brand awareness if used properly.

Brafton's Infographic: Why Content for SEO?

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