How Does SEO Work?
When using SEO to increase traffic to your website, keywords are very important. One of the most effective ways of maximizing the number of customers reach out to with SEO is by appearing on the top of search engine results with the help of high volume keywords such as ‘hotels’ or ‘airfares’. Using long tail keywords can also help reach the maximum number of customers. Long tail keywords are more specific and usually contain four or more words; for example ‘5 star luxury hotel in Madrid’. You can monitor the traffic generated by long tail keywords through your website analytics.
SEO is just one of the many strategies marketers use to build their web presence. One thing to remember is that SEO helps direct a large volume of traffic to your website and build brand awareness if used properly.