sarah adam_ hospitality deconstructed_ weebly_grade_website_marketing grader_sarah adam hospitality_ e marketing
My E-Marketing professor, introduced me to one of the best tools for optimizing a website.  The marketing grader is user friendly and helps you understand what you are doing right and which sections need improvement.


 
Search engine optimization (SEO) is a tool for making a website appear on the top of search engine results.  For example, if your website appears on the top of a Google search engine it builds brand awareness and signals to the consumers that you are an industry leader.