My E-Marketing professor, introduced me to one of the best tools for optimizing a website. The marketing grader is user friendly and helps you understand what you are doing right and which sections need improvement.
For one of my E-Marketing classes, we went over some useful tools for finding keywords for a website. These tools helped me understand how I can optimize my website so that it comes up in search engine results. Therefore, I wanted to blog about them so you can get in on them as well!
One of the things I have learnt with my experience of designing my website is that there is a lot that doesn’t meet the eye. A lot of effort goes on behind the scenes to make a website successful. Therefore, I have come up with a few pointers for you to attract people to your website.
Search engine optimization (SEO) is a tool for making a website appear on the top of search engine results. For example, if your website appears on the top of a Google search engine it builds brand awareness and signals to the consumers that you are an industry leader.
Consider SOSTAC® your go to marketing tool for devising a marketing plan for your business. With SOSTAC®, you can be sure that you have addressed all the important elements for your business plan.
Designed by PR Smith in the 1990's, SOSTAC® is a simple and well structured model that will surely help any entrepreneur be on their way to building their marketing plan.
This blog illustrates what I have learnt exploring the world of online marketing. Through this blog, I hope to give you an idea of how I plan on using online marketing tools as a future marketer and possibly help you get a grasp of how you can help your business through online marketing!